Technology

Press the button. Watch it change.

Every OMG Watch Co. timepiece carries a patented UV-LED illumination system. In daylight the crest and colors lead. In low light, one press brings them forward in a glow only brothers recognize.

The signature detail

Alpha Tau Omega OMG Watch Co. watch

Patented UV-LED illumination

Designed to reveal another layer.

In daylight, the official crest commands the dial. Under the patented UV-LED illumination, colors fluoresce and phosphors glow. Once the light deactivates, an afterglow remains. The illumination battery is preprogrammed for more than 11,000 four-second activations.

Illumination
Patented UV-LED
Activations
11,000+ at 4-second intervals
Crystal
AAA mineral, 18-layer UV coating
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How it works

Three appearances. One watch.

01

By day

Crest, colors and letters set into a timepiece powered by a 5-jewel Swiss quartz movement.

02

Press the button

Patented UV-LED illumination. Over 11,000 activations in 4-second intervals.

03

By night

An 18-layer UV-filtering crystal coating protects the dial and preserves the illumination effect.

04

Built to last

5-jewel Swiss quartz movement, AAA hardened mineral crystal, and an engravable caseback. Made to be passed down, not traded in.