Founder & CEO
Michael Houtkin
Mike is an entrepreneur and proud Alpha Tau Omega brother since 2000. His years in ATO gave a lifelong entrepreneurial instinct something deeply personal to build around: the friendships, traditions, mentorship, and milestones of fraternity life.
He saw an opportunity to create something more meaningful than another piece of branded merchandise. A timepiece could carry the identity of an organization while marking the achievements, relationships, and moments that make belonging to it matter. That idea became OMG Watch Co.
“The things we wear can mean something.”
Leadership & Strategy
Doug Mendoza
Doug is a seasoned business executive, entrepreneur, and strategic advisor with more than 45 years of experience building and guiding businesses across technology, professional services, and emerging industries.
At OMG, he provides the business discipline needed to turn an innovative product into a viable, scalable company without losing what makes it different: a creative boutique watch brand with distinctive technology and a strong sense of belonging.
“My role is to give a great idea the structure, direction, and strategy it needs to become a great company.”
Director of Brand, Marketing & Creative
Sara Keen
A lifelong creative, entrepreneur, and digital strategist, Sara saw the bigger picture behind OMG. What began with social media grew into the creative direction, brand strategy, marketing, digital design, storytelling, campaigns, photography, partnerships, proposals, AI, and online presence behind the company.
Today, she leads the creative ecosystem behind OMG, translating its mission, technology, and vision into a brand designed to make people feel the same connection to their communities that inspired the watches themselves.
“I’m here to take the big ideas, the messy pieces, and the things that sound a little crazy at first, and turn them into something people can see, feel, and believe in.”
Founder & CEO
