Wear the moment

Built for the men who earned their chapter.

Every watch marks something real. The moment you became a brother. The milestones that followed. The people who made the chapter mean more than letters.

Explore the first four See it glow
$749every watch Swiss quartz movement 20% of profits to fraternity headquarters
The Azure, Alpha Tau Omega watch
The four Chapter Collection watches

The Chapter Collection · 2026

Four chapters. One standard.

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Our philosophy

This isn't a watch. It's proof you were there.

Some objects carry weight beyond what they're made of. A ring passed from father to son. A watch that was on your wrist the night you became a brother.

Every OMG watch is officially licensed and built around your chapter's colors and crest, with patented UV-LED technology that shifts from day to night.

Built for the moment you earned it.
Alpha Tau Omega brother on campus wearing his OMG watch
Every step forward, marked by something real.

The Chapter Collection

Four chapters. One standard.

20% of profits from every watch go back to the national headquarters of the fraternity it represents.

01
The Crimson
Tau Kappa Epsilon The CrimsonCherry red dial, grey accents. Patented UV-LED technology. Born for the men who lead with heart.
$749 ↗
02
The Azure
Alpha Tau Omega The AzureDeep navy dial, gold indices. Patented UV-LED technology. For brothers built on loyalty and legacy.
$749 ↗
03
The Royal
Zeta Beta Tau The RoyalRoyal blue dial, ivory & gold hands. Patented UV-LED technology. For men who move with quiet authority.
$749 ↗
04
The Constantine
Sigma Chi The ConstantineMidnight blue dial, old gold hands. Patented UV-LED technology. Worn by men of the white cross.
$749 ↗

01 · By day

Your chapter, in full color.

Crest, colors and letters set into a timepiece powered by a 5-jewel Swiss quartz movement.

02 · Lights down

Press the button. Watch it change.

Patented UV-LED illumination. Over 11,000 activations in 4-second intervals.

03 · By night

A quiet signal only brothers know.

An 18-layer UV-filtering crystal coating protects the dial and preserves the illumination effect.

The Crimson, Tau Kappa Epsilon watch

What we believe

A watch that means something more.

01
Brotherhood First Every design begins with the chapter: its colors, its symbols, its history. Not a logo on a watch. An object built around the bonds that last.
02
Earned, Not Given You wear it because you became part of something, helped build something, and carried it forward. The watch carries that weight.
03
Legacy in Every Detail Swiss quartz movement. AAA mineral crystal with 18 layers of UV protection. Engraved caseback. Made to look like the man who earned it, thirty years from now.
5 Years battery life
11000+ Crest illuminations
18 Layers of UV protection
20% Of profits to fraternity headquarters
The four Chapter Collection watches on display
The Chapter Collection, 2026

The moment it means

You don't just wear it. You are recognized by it.

Initiation night. Graduation morning. The first handshake with the brothers who helped shape the years that followed. A watch that was there carries that memory forever.

01Initiation and brotherhood
02Chapter officer installation
03Graduation and commencement
04Brother-to-brother gifting
05Founders Day celebration

Wear the moment

Find the watch that knows your chapter.

Officially licensed · Swiss quartz movement · 20% of profits go to fraternity headquarters

Shop all four watches